ENGLISH

Managing Services

By Alan Nankervis , Yuki Miyamoto , Ruth Taylor , John Milton-Smith

Book information

Year
2005
ISBN
0521606519, 9780521606516, 9780511130953
Open Library ID
OL7748234M
Language
english
Format
PDF
Filesize
2 MB (2460722 bytes)
Pages
376\378
Time added
2011-06-04 13:46:07

Description

Global services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, with a particular focus on the Asia Pacific and Australasian regions.

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