ENGLISH

Digital business and E-commerce management: strategy, implementation and practice

By Dave , Management.; Chaffey

Book information

Publisher
Pearson Education
Year
2015
ISBN
9780273786542, 9780273786573, 9780273786559, 1161161171, 0273786547, 0273786555, 0273786571
Language
english
Format
PDF
Filesize
29 MB (30396911 bytes)
Series
Always learning
Edition
6. ed
Pages
XXXI, 680 Seiten: Illustrationen, Diagramme\714
Time added
2020-11-29 04:16:21

Description

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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