Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them, Second Edition
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Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school—experience. In Trump University Marketing 101, Second Edition, you'll learn how to: Master the basics of great marketing to grow your business Adapt your marketing strategy to difficult economic conditions Understand customers, competitors, and markets Discover your target audiences Position your product or service against the competition Create a great brand from scratch Market residential and commercial properties effectively Develop powerful marketing plans Increase customer satisfaction Price your products for maximum profit Use advertising and the Internet to promote your business Employ guerrilla marketing techniques And much more! Content: Chapter 1 Trump on Marketing (pages 1–6): Chapter 2 What is Marketing? (pages 7–14): Chapter 3 Building a Marketing Strategy (pages 15–27): Chapter 4 Understanding Your Customers (pages 28–38): Chapter 5 Measuring and Managing Your Perceived Value (pages 39–50): Chapter 6 Understanding Your Competitors (pages 51–60): Chapter 7 Understanding Your Organization's Capabilities (pages 61–68): Chapter 8 Understanding Your Overall Competitive Environment (pages 69–77): Chapter 9 Identifying Your Possible Markets (pages 78–87): Chapter 10 Selecting Your Key Target Market (pages 88–97): Chapter 11 Possibly the Most Important Chapter in This Book: Positioning Your Product or Service (pages 98–109): Chapter 12 Creating Your Most Valuable Asset: Your Brand (pages 111–123): Chapter 13 Developing Your Growth Plan (pages 124–131): Chapter 14 Determining Your Focus for Growth (pages 132–139): Chapter 15 Increasing Your Customer Satisfaction (pages 140–148): Chapter 16 Managing Your Marketing Programs (pages 149–158): Chapter 17 Product/Service Design (pages 159–170): Chapter 18 Integrating Customer Communications (pages 171–182): Chapter 19 Advertising (pages 183–196): Chapter 20 Identifiers (pages 197–204): Chapter 21 Sales Promotion (pages 205–214): Chapter 22 Personal Selling (pages 215–224): Chapter 23 Public Relations (pages 225–237): Chapter 24 Internet Marketing (pages 238–249): Chapter 25 Pricing (pages 250–261): Chapter 26 Distribution (pages 262–271): Chapter 27 Guerrilla Marketing (pages 272–282): Chapter 28 Marketing Residential Real Estate (pages 283–297): Chapter 29 Selling Residential Real Estate (pages 298–312): Chapter 30 Marketing Commercial Real Estate (pages 313–324): Chapter 31 Selling Commercial Real Estate (pages 325–335): Chapter 32 Marketing During Tough Times: Do's and Don'ts (pages 337–347): Chapter 33 Tough Time Marketing: Managing Current Customers (pages 348–360): Chapter 34 Tough Time Marketing: Getting New Customers (pages 361–368): Chapter 35 Financial Analysis for Smart Marketing Decisions (pages 369–383): Chapter 36 Conducting Marketing Research (pages 384–395): Chapter 37 Forecasting (pages 396–403): Chapter 38 The Marketing Plan (pages 405–415): Chapter 39 Motivating Your People (pages 416–425):
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