ENGLISH

The complete color harmony : Pantone edition : expert color information for professional color results

By Leatrice Eiseman;

Book information

Publisher
Rockport Publishers
Year
2017
ISBN
9781631592966, 1631592963
Language
english
Format
PDF
Filesize
58 MB (60812876 bytes)
Series
Workbook
Edition
Pantone edition.
Pages
240\274
Topic
Art
Time added
2020-07-31 22:05:15

Description

From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now! Title Page Contents Foreword: A Journey in Color by Laurie Pressman Intro: Color Harmony The Phenomenon of Color A Color Conversation: Defining the Basic Terminology The Color Wheel: What’s the Temp? Complex Colors Discord and Dissonance The Psychology of Color Red Blue Blue Green Green Black Yellow Orange Purple White Neutral/Natural Gray Taupe/Khaki Brown Color and Mood Delectable Casual Botanical Delicate Venerable Earthy Natural Piquant Urban Nurturing Tropical Subtle Rich Playful Reliable Transcendent Powerful Romantic Provocative Nostalgic Robust Soothing Maquillé Tribal Timeless Power-Clashing Extra-Terrestrial Glamorous Sophisticated Active Personal Colors: What Do They Say about You? Changing Colors and Changing Lives Color Trends and Forecasting Naming Colors Importance of Marketing Resources Index About the Author Acknowledgments Copyright

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