Globalization and Media in the Digital Platform Age

Description

Global media expert Dal Yong Jin examines the nexus of globalization, digital media, and contemporary popular culture in this empirically rich, student-friendly book. Offering an in-depth look at globalization processes, histories, texts, and state policies as they relate to the global media, Jin maps out the increasing role of digital platforms as they have shifted the contours of globalization. Case studies and examples focus on ubiquitous digital platforms, including Facebook, YouTube, and Netflix, in tandem with globalization so that the readers are able to apply diverse theoretical frameworks of globalization in different media milieu. Readers are taught core theoretical concepts which they should apply critically to a broad range of contemporary media policies, practices, movements, and technologies in different geographic regions of the world – North America, Europe, Africa, Latin America, and Asia – with a view to determining how they shape and are shaped by globalization. End-of-chapter discussion questions prompt further critical thinking and research. Students doing coursework in digital media, global media, international communication, and globalization will find this new textbook to be an essential introduction to how media have influenced a complex set of globalization processes in broad international and comparative contexts. Cover Half Title Title Page Copyright Page Contents Preface 1 Globalization in the Age of Digital Platforms? Is Globalization Dying? Globalization in the Era of Digital Platforms What Is a Digital Platform? Definitions of Globalization Keywords in Globalization Three Paradigms to Globalization Studies Modernization Approach Critical Political Economy Approach Cultural Globalization Approach Six Dimensions in Globalization Studies Economy Politics Culture Technology Global Consumption Diaspora How to Interpret Globalization: The World Is Flat vs. The World Is Asymmetrical Questions 2 Media History in the Age of Globalization Oral Communication and Early Written Materials The Printing Press and Capitalism The Telegraph and the Electronic Media Era Development of Broadcasting: The Core of Electronic Media The Advent of the Digital Age Digital Platform and Media Convergence Era Evolution of Social Network Sites Questions 3 Approaches to Globalization in the Age of Digital Platforms Theorization of Globalization: Political Economy vs. Cultural Studies Free Flow of Information World-System Theory Cultural Hybridization Case Study: Hybridization in Japanese Popular Culture and the Korean Wave Glocalization/Localization Regionalization Transnationalization Soft Power and Cultural Diplomacy Questions 4 From Cultural Imperialism to Platform Imperialism Definitional Essay: The Discourse of the West vs. the East in Media Studies The Evolution of Imperialism Cultural Imperialism Is Imperialism Disappearing in the Era of Globalization? Development in Local Culture Peripheral Vision Active Audience Theory Counter-Reverse Cultural Imperialism Emergence of Platform Imperialism Increasing Dominance of American Platforms Commodification of Data and Digital Platforms Asymmetries in Digital Platforms Questions 5 The Nation-State: Dead or Alive The Formation of Nation-State in the 15th Century Major Roles of the Nation-State The End of Nation-State What Is Replacing Nation-States? The Rise of Non-Nation Entities Critiques to the Globalists Balances between Nation-States and Globalization Nation-States in the Media and Cultural Industries Nation-State and Digital Platforms Interplay between Nation-States and Platform Corporations Questions 6 The Business of Global Media Industries The Growth of the Global Media Industries Major Media Corporations around the World Alphabet (Google) The Walt Disney Company Corporate Convergence The Emergence of De-convergence in the Media Industry Case Study: De-convergence of News Corporation New Wave of Media Convergence Convergence between Digital Platform and Digital Platform Convergence between Content Firms and Content Firms Questions 7 Smartphones in the Era of Globalization Smartphone Revolution in the Early 21st Century Globalization in the Smartphone Era Case Study: iPhone’s Globalization Process Global Dominance of Android Operating System Global Digital Divide in the Smartphone Era Questions 8 Globalization and Broadcasting Changes in the Global Broadcasting System Global Trade of Television Programs Global Television Formats Case Study: Television Formats in the Korean Broadcasting Industry Netflix as a Cultural Platform in the Broadcasting Industry Growth of Netflix Netflix as a Digital Platform Globalization of Netflix in the Realm of Screen Media Questions 9 The Cultural Politics of Film Growth of the Global Film Markets Globalization and Films Global Trade of Films Runaway Productions Remaking of Films Cultural Issues Embedded in the Globalization of Film Hollywood vs. The Third Cinema Hollywood as The First Cinema Asian Cinema as The Third Cinema Bollywood Chinese Cinema Mexican Cinema Western Cinema vs. Third Cinema Case Study: The (Indie) Film Industry in the Digital Platform Era Questions 10 The Culture of Global Music Globalization and Music The Global Music Industry in the 21st Century YouTube as a Social Media Platform and Localization Online Streaming Services and Globalization: European Spotify Now Plays in Japan The Global Rise of K-Pop in the Age of Social Media Hybridization of K-pop around the Globe Case Study: BTS and a Global Fandom Questions References Index