ENGLISH

The Tom Peters Phenomenon: Corporate Man to Corporate Skunk

By Stuart Crainer

Book information

Publisher
Capstone
Year
2001
ISBN
1900961016, 9781900961011
Open Library ID
OL8762684M
Language
english
Format
PDF
Filesize
1 MB (1516716 bytes)
Edition
1
Pages
315\315
Scanned
yes
Time added
2011-08-31 04:54:40

Description

"The first biography of a management phenomenon, Tom Peters - guru, corporate messiah, author and fashion accessory - Corporate Man to Corporate Skunk uncovers the truth behind the hype, the reality behind the Peters mythology. Crainer traces the rise of a one-man industry from Vietnam, McKinsey and the Pentagon to a corporate Billy Graham." "Stuart Crainer gained unique access to Tom Peters, obtaining many hours of revealing interviews. He builds a complete picture by talking to Peters's former associates, his contemporaries, acolytes and opponents." "Corporate Man to Corporate Skunk is a searching account of a management icon which simultaneously demystifies the whole guru industry and explains why managers continue to put such faith and dollars into a select few individuals." —BOOK JACKET

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