ENGLISH

Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer

By Joe Teixeira

Book information

Year
2010
ISBN
0470641649, 9780470641644
LCC
TK5105.885.G66 T45 2010
Open Library ID
OL24884822M
Language
english
Format
PDF
Filesize
12 MB (12663645 bytes)
Edition
1
Pages
456\459
Time added
2011-06-04 13:46:07

Description

Get the most out of Google's trifecta of tools and optimize your Web presence!Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.Brings you up to speed on Google AdWords, Analytics, and Website OptimizerShows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presenceTopics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion trackingCovers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much moreStart increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

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