ENGLISH

Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services

By Brett King

Book information

Year
2010
ISBN
9814302074, 9789814302074
Open Library ID
OL24973665M
Language
english
Format
PDF
Filesize
3 MB (3143137 bytes)
Pages
399\399
Topic
Economy
Scanned
yes
Time added
2011-06-04 13:46:07

Description

The financial crisis is just beginning for retail institutions. Ninety to ninety-five per cent of bank transactions are executed electronically today. The Internet, ATMs, call centres and smartphones have become mainstream for customers. But banks still classify these as alternative channels and maintain an organisation structure where Branch dominates thinking. Continued technology innovations, Web 2.0, social networking, app phones and mobility are also stretching traditional banking models to the limit. BANK 2.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet all within the next 10 years.

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