Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture

Description

This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded in both economic and social contexts. The development of technologies that have enhanced the diffusion of information and the creation of new international markets has impacted sports entrepreneurship activities. The goal of this book is to introduce readers to emerging issues in sport entrepreneurship and management. The book focuses on the role of entrepreneurship in the sports context by examining how to leverage the opportunities that arise from networks and optimize resources by identifying where they can most effectively be put to use. As a unique discipline, sport entrepreneurship helps to identify the conditions under which and the processes in which upcoming business ventures need to be pursued. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace. Front Matter ....Pages i-xi An Introduction to Sports Entrepreneurship (Vanessa Ratten)....Pages 1-17 The Sport Industry and Entrepreneurship (Vanessa Ratten)....Pages 19-33 Game Changes in Sport: The Role of Innovation and Creativity (Vanessa Ratten)....Pages 35-49 Athlete Entrepreneurs (Vanessa Ratten)....Pages 51-62 Perspectives of Sport Entrepreneurship (Vanessa Ratten)....Pages 63-77 Sport Business and Entrepreneurship (Vanessa Ratten)....Pages 79-96 System Processes in Sport Entrepreneurship (Vanessa Ratten)....Pages 97-109 Ethics and Sport Entrepreneurship (Vanessa Ratten)....Pages 111-124 Sport Entrepreneurship Education and Policy (Vanessa Ratten)....Pages 125-138 The Future for Sport Entrepreneurship (Vanessa Ratten)....Pages 139-149