ENGLISH

Managing customers for profit strategies to increase profits and build loyalty

By Vinay , Kumar

Book information

Publisher
Wharton School Publishing
ISBN
0132352214, 9780132352215
Language
english
Format
PDF
Filesize
2 MB (2531491 bytes)
Pages
XX-296 p.: cou. ill. en coul.; 24 cm\318
Time added
2020-11-29 04:30:06

Description

Managing your customers successfully is a key business skill needed by all companies to survive in the competitive business environment. Using examples from some of the world's best-known companies, find out the marketing strategies you need to know to manage your customers effectively and profitably.

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