ENGLISH

Concise Encyclopedia of Professional Services Marketing

By Robert E Stevens , Kenneth E. Clow

Book information

Year
2008
ISBN
0789036908, 9780789036902, 9780203884713
LCC
HF5415 .C5423 2009
Open Library ID
OL22665298M
Language
english
Format
PDF
Filesize
1 MB (1505376 bytes)
Edition
1
Pages
180\181
Topic
Business Marketing
Time added
2011-06-04 13:46:07

Description

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services. In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference.

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