ENGLISH

Selling Architectural Ideas

By Tom Porter

Book information

Year
2000
ISBN
9780419232605, 0419232605, 0203223098, 9780203223093, 9780203298206
LCC
NA1996 .P64 2000
Open Library ID
OL24314959M
Language
english
Format
PDF
Filesize
25 MB (26600293 bytes)
Pages
160\156
Time added
2011-06-04 13:46:07

Description

As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.

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