ENGLISH

Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

By Clayton M. Christensen; Scott D. Anthony; Erik A. Roth

Book information

Publisher
Harvard Business Review Press
Year
2004
ISBN
1591391857, 9781591391852
Language
english
Format
PDF
Filesize
41 MB (43103097 bytes)
Pages
352\344
Time added
2020-04-01 17:19:57

Description

Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action. 2011_11_09_15_52_54 2011_11_09_15_55_01 2011_11_09_15_56_52 2011_11_09_15_58_03 2011_11_09_15_59_39 2011_11_09_16_06_31 2011_11_09_16_08_08 2011_11_09_16_10_02 2011_11_09_16_11_50 2011_11_09_16_12_58 2011_11_09_16_14_15

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