How People Learn: Designing Education and Training That Works to Improve Performance

Description

What if we have been wrong about learning? Learning may have more in common with marketing than we thought. Looking at marketing and learning's common root, How People Learn shows L&D professionals a new way of thinking about learning by exploring what happens when we learn. It considers applications from AI, marketing and ethics and is informed by psychology and contemporary neuroscience in order to show L&D professionals how to design training with their employees in mind so that training makes a real difference to skills, capabilities, performance and development, rather than being a waste of time, money and resources. Using the author's '5Di model', How People Learn demonstrates how to define, design and deploy training in a user-centred way so it works both for and with employees. It also includes guidance on what training resources to create when employees are actively searching for learning content. Using this book, L&D practitioners will be able to use pull and push techniques to provide content that people use and experiences that transform their behaviour. From how to use simulations, storytelling and anticipation to the importance of observation and status, this book gives L&D professionals everything they need to build effective training programmes and learning experiences. With a foreword by Dr Roger Schank, the Chairman and CEO of Socratic Arts and Executive Director of Engines for Education, and case studies from companies such as BP and the BBC, this is an urgent read for learning professionals. Cover Contents Foreword Preface About this book Introduction: Everything you know about learning is wrong Memory vs remembering Endnotes 01 Where’s my robot? Or, What AI taught us about learning So how do human beings use words? Endnotes 02 How we learn: The affective context model So how does the affective context model explain this? What are you concerned about? The rationalizing animal Gamification and why people cheat Endnotes 03 Reimagine your world How to do the right thing Can robots replace teachers? Neurodiversity and care Cornerstone experiences and ‘femes’ A life well spent Endnotes 04 Learning design – push or pull? ‘Push’ approaches to learning ‘Pull’ approaches to learning Endnotes 05 Learning elimination: Resources not courses Endnotes 06 Education: The Great Learning Prevention Scheme So what’s wrong with education? How should education work? Endnotes 07 What to do about it: Techniques for human-centred learning design The 5Di learning design model How do you evaluate learning? Four approaches to learning evaluation How do you achieve business alignment? Endnotes 08 Learning culture Enable Maintain Grow How do you change a learning culture? Digital social learning Common mistakes Endnotes 9 The future of learning (and how to make it happen) How should a corporate learning organization be organized? How to innovate within organizations Endnotes Conclusion Index