ENGLISH

The White House Speaks: Presidential Leadership as Persuasion (Praeger Series in Political Communication)

By Craig A. Smith , Kathy B. Smith

Book information

Year
1994
ISBN
0275943941, 9780275943943
LCC
JK518 .S583 1994
Open Library ID
OL1414111M
Language
english
Format
PDF
Filesize
15 MB (15406390 bytes)
Pages
288\284
Scanned
yes
Time added
2011-06-04 13:46:07

Description

This work treats presidential leadership as persuasive communication. The major theories of presidential leadership found in the literature establish the central role of persuasion, and introduce the interpretive systems approach to political communication as a theoretical framework for the study of presidential leadership as persuasion. Case studies examine recent presidents' use of public persuasion to perform their leadership functions. Particular attention is devoted to coalitional constraints on presidential pardoning rhetoric, presidential leadership through the politics of division, the political significance of conflicting political narratives, the sermonic nature of much 20th-century presidential discourse, the difficulties inherent in persuading the public to make sacrifices, and the dangers of relying too heavily on public rhetoric. The concluding chapter considers the rhetoric that contributed to the demise of the Bush presidency, the election of Bill Clinton, and the challenges facing the Clinton presidency.

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