ENGLISH

Franchising & licensing: Two Powerful Ways to Grow Your Business in

By Andrew J. Sherman

Book information

Publisher
AMACOM
Year
2004
ISBN
0814472222, 9780814472224, 9780814427798
LCC
HF5429.235.U5 S54 2004
Open Library ID
OL19229129M
Language
english
Format
PDF
Filesize
4 MB (4407739 bytes)
Edition
Third Edition
Pages
449\449
Topic
Business
Library
mexmat
Scanned
yes
Time added
2009-07-20 03:45:11

Description

For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:* creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries.

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