ENGLISH

Presidential Campaigns and American Self Images

By Arthur H. Miller; Bruce E. Gronbeck

Book information

Publisher
Routledge
Year
2019
ISBN
9781000272116, 0813318858, 0813388996, 9780367284190
Language
english
Format
EPUB
Filesize
950 kB (972515 bytes)
Pages
307\0
Time added
2022-08-16 11:10:13

Description

This volume explores a central political paradox: why American scholars, journalists, and citizens periodically question the viability of their presidential electoral system and yet believe that presidential elections are our best hope for a better tomorrow. The book argues that the key to understanding this paradox lies in the concept of "self image," exploring relationships between campaign activities and political culture. After presenting an introduction to the history of presidential campaigning and a theory of political image, the book arranges chapters in three parts: images centered on candidates, mass media, and the public. A final chapter assesses explanations of the contrasts between the 1988 and 1992 elections and suggests tomorrow's research agenda. Students and teachers alike will find this book ideal for college courses in campaigns and elections, political behavior, and a variety of specialty courses.

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