Social Media Analytics and Practical Applications: The Change to the Competition Landscape

Description

This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Social Media Analytics and Practical Applications: The Change to the Competition Landscape is written for academicians and professionals involved in social media and social media analytics. Cover Half Title Series Page Title Page Copyright Page Dedication Contents Preface Authors 1. How Social Media Shapes the Way 1.1. Introduction: "Bellwether" 1.2. How Social Media Shapes the Way Companies and Consumers Think References 2. Wisdom of Crowds Meets Social Media 2.1. Introduction: Guessing Weight Competition in the Age of Social Media 2.2. Public Prediction Markets and Social Media 2.3. Corporate Prediction Markets and Social Media 2.4. Free-Rider Effect and Social Technologies in Prediction Markets References 3. Social Media and Firm Strategies 3.1. Introduction: Reddit Trading Frenzy and United Airlines' Brand Crisis 3.2. Online Management Responses in Social Media 3.3. Firm Strategies and Social Media Platforms 3.3.1. Social Media and User Engagement 3.3.2. Social Media and Pricing Strategies 3.3.3. Social Media and Transactions in Marketplaces 3.4. Location-Based Social Media References 4. Social Media, Fake Reviews, and Machine Learning Method 4.1. Introduction: Fake News and Fake Reviews 4.2. Fake Review Detection in Social Media 4.3. Sentiment Manipulation as An Operations Activity in Social Media References 5. Social Media and Healthcare 5.1. Introduction: Online Health Communities 5.2. Online Physician Responses and Social Media 5.3. Online Consultation and Offline Appointments References 6. Social Media and Telecommunications 6.1. Introduction: Social Media and 5G 6.2. Sponsored Data Program 6.3. Reward Tasks and Social Media References 7. Future Trends and Challenges in Social Media 7.1. Social Trading and Fintech: Individual Investors in the Age of Social Media 7.2. Social Media Text, Network, Images, and Videos as Data 7.3. Real-Time Nature of Social Media in Operations 7.4. Path Forward References