ENGLISH

International Management: The Process of Internationalization and Market Entry Strategies

By Manfred Fuchs

Book information

Publisher
Springer Gabler
Year
2022
ISBN
3662658690, 9783662658697
Language
english
Format
PDF
Filesize
6 MB (6533273 bytes)
Pages
344\337
Time added
2024-04-13 12:16:43

Description

This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

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