ENGLISH

The Medium is the Massage

By Marshall McLuhan , Quentin Fiore

Book information

Publisher
Gingko Press
Year
2005
ISBN
9781584230700, 1584230703
Open Library ID
OL22130833M
Language
english
Format
PDF
Filesize
21 MB (21797860 bytes)
Pages
85\85
Library
avaxhome.ws
Time added
2010-05-31 15:29:46

Description

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social ''advance'' McLuhan's proclamation that ''the media work us over completely'' becomes more evident and plain. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that ''societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication'' is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.

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