ENGLISH

The Brand Called You

By Ashutosh Garg

Book information

Publisher
Bloomsbury Publishing
Year
2018
ISBN
9789388038621, 9789388038607, 9388038622
Language
english
Format
EPUB
Filesize
401 kB (410419 bytes)
Pages
186\0
Library
Mobilism
Time added
2022-10-24 05:42:43

Description

There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundreds of people carrying the same name. Creating, building, and developing your personal brand is entirely in your own hands. Conversely, destroying or diminishing your brand is also only in your own hands. Your brand is the essence of your own unique story. The key to this is reaching deep inside yourself and pulling out the authentic, the unique 'you', from within your own self. What we do with our own brand name could be the difference between being very successful and not so successful. This is as true for personal branding as it is for business branding. The Brand Called You outlines how critical it is for each one of us to understand the power and vulnerabilities of our brand and invest wisely and consistently in our persona and our name. Remember, the only legacy you will leave behind in the world is your name.

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