ENGLISH

Strategic Management of Market Niches: A Model Framework

By Gorazd Ocvirk (auth.)

Book information

Publisher
Gabler Verlag
Year
2018
ISBN
978-3-658-20363-4, 978-3-658-20364-1
Language
english
Format
PDF
Filesize
7 MB (7225594 bytes)
Series
Schriften zur Unternehmensentwicklung
Edition
1
Pages
IX, 231\240
Time added
2018-02-03 11:00:00
Business Strategy/Leadership

Description

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field. Front Matter ....Pages I-IX Field-theoretical basics on superconductivity (Gorazd Ocvirk)....Pages 1-12 Fundamentals of niche research (Gorazd Ocvirk)....Pages 13-101 Theoretical pillar of the niche model framework (Gorazd Ocvirk)....Pages 103-130 Market niche model framework for strategic management (Gorazd Ocvirk)....Pages 131-196 Back Matter ....Pages 197-231

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