Professional Writing

Description

Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in the field, it equips students with the ability to convey their ideas in a wealth of print and digital formats, in a variety of professional contexts internationally. It begins by examining the different aspects of the writing process before showing students how to adjust their style, tone and approach for different documents, including short memos, feature articles, press releases and reports. This new edition will continue to be an essential companion for undergraduates on professional writing and business communication modules. It will also be a valuable source of guidance for new professionals and entrepreneurs needing to get to grips with writing formal written documents. Cover Contents List of Figures, Tables and Examples Acknowledgements and Thanks Preface CHAPTER 1 The Writing Process Rhetoric and genre Audience analysis Writing in professional contexts Generating content Drafting Overcoming writer’s block Tips for successful writers References and further reading CHAPTER 2 Writing Style Sentences and style The three “golden rules” of professional writing A typology of style Audience and medium matters References and further reading CHAPTER 3 Short Business Documents Short reports Progress reports Everyday communication documents Memoranda (memos) Email Writing in bullets Oral presentations References and further reading CHAPTER 4 Research Methods Types of research Evaluating sources Types of sources The Internet Copyright and plagiarism Plagiarism and copyright in business contexts References and further reading CHAPTER 5 Journalism A journalism primer Layout and page design Organization of content Journalistic style Writing for the media Accuracy in journalism Developing journalistic texts Integrating quotations Leads, hooks and ties Submitting an article for publication References and further reading CHAPTER 6 Public Relations Writing Public relations texts Press releases Web writing Social media Speech writing Interviews Crisis communication References and further reading Chapter 7 Reports and Proposals Reports Visuals Proposals Business plans Problem-solving reports Front matter Body of report End matter Brief, executive summaries and recommendations Life fitness club References and further reading Chapter 8 Critical Thinking for Management Principles of critical thinking Fallacies of reasoning Statistics and public opinion Argument in management The Toulmin and stasis models References and further reading Chapter 9 Working in Teams Team dynamics Task allocation The leader Project management Team roles Conflict Testimonials on teamwork Team charter References and further reading Chapter 10 Revising and Editing Sentence structure Relative clauses: which and that Active and passive voice Participial phrases Subject–verb–pronoun agreement Punctuation Spelling Revising and editing Style guides A final note References and further reading Appendix Index