An Introduction to Global Media for the Twenty-First Century

Description

An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments. Tracing, first, the formative development of an international and global media landscape throughout the twentieth century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the twenty-first century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book. The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context. Cover Contents List of Case Studies List of Tables About the Author Acknowledgments 1 Introduction Part 1 Key Developments: Industry, Infrastructure, Content, and Audiences 2 The Emergence of a Global Media and Communications Landscape: From the Telegraph to the Internet 3 The Popularization and Consolidation of the Global Online Environment: The Internet, Social Media, and Search Engines 4 Media Companies, Content, and Branding in the Global Digital Age: Platforms, Distribution, and Production Part 2 Key Theoretical Traditions: The Continuity of Themes and Concerns 5 The Role of Media and Communications in Development: Modernization, Progress, and Social Change 6 The Power of Media and Communications: Imperialism, Influence, and Dominance 7 The Power of Media Audiences and Users: Empowerment and Autonomy 8 The Dimensions of Globalization in the Context of Media and Communications Index