ENGLISH

Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success

By Catharine Fishel

Book information

Publisher
Allworth Press
Year
2002
ISBN
1581152574, 9781581152579
Open Library ID
OL15530365M
Language
english
Format
PDF
Filesize
878 kB (898958 bytes)
Edition
1st
Pages
289\289
Orientation
yes
Scanned
yes
Time added
2012-02-04 16:00:00

Description

Share the insights of today's most legendary graphic designers as they speak about the best-kept secrets (and failures) of their business lives.Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.

Similar books