ENGLISH

Persuasive Online Copywriting: How to Take Your Words to the Bank

By Bryan Eisenberg , Lisa T. Davis , Jeffrey Eisenberg

Book information

Publisher
Wizard Academy Press
ISBN
0971476993, 9780971476998
Open Library ID
OL8564711M
Language
english
Format
PDF
Filesize
2 MB (1597578 bytes)
Pages
149\149
Time added
2012-02-04 16:00:00

Description

Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it’s integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It’s writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.

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