ENGLISH

Making Money, Making Music: History and Core Concepts

By David Bruenger

Book information

Publisher
University of California Press
Year
2016
ISBN
9780520966062
DOI
10.1525/9780520966062
Language
english
Format
PDF
Filesize
701 kB (717874 bytes)
Pages
304\300
Library
degruyter.com
Time added
2023-08-21 14:52:49

Description

Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.

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