ENGLISH

Luxury Online: Styles, Systems, Strategies

By Uche Okonkwo

Book information

Year
2010
ISBN
0230555365, 9780230555365
Open Library ID
OL24088458M
Language
english
Format
PDF
Filesize
5 MB (4865554 bytes)
Pages
385\385
Scanned
yes
Time added
2011-06-04 13:46:07

Description

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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