Action and Inaction in a Social World: Predicting and Changing Attitudes and Behavior

Description

This book explains how actions and inactions arise and change in social contexts, including social media and face-to-face communication. Its multidisciplinary perspective covers research from psychology, communication, public health, business studies, and environmental sciences. The reader can use this cutting-edge approach to design and interpret effects of behavioral change interventions as well as replicate the materials and methods implemented to study them. The author provides an organized set of principles that take the reader from the formation of attitudes and goals, to the structure of action and inaction. It also reflects on how cognitive processes explain excesses of action while inaction persists elsewhere. This practical guide summarises the best practices persuasion and behavioral interventions to promote changes in health, consumer, and social behaviors. Cover Half-title page Title page Copyright page Dedication Contents List of Figures List of Tables Preface Acknowledgments Part I Introduction Chapter 1 Definitions, Overview, Goals, and Principles of Cognitive Processing Part II Beliefs, Attitudes, and Behaviors Chapter 2 Beliefs Chapter 3 Attitudes Chapter 4 Goals, Intentions, and Behavior Part III Influences of the Past and the Situation Chapter 5 The Impact of Past Experience and Past Behavior on Attitudes and Behavior Chapter 6 The Impact of Others on Attitudes and Behaviors Part IV The Impact of Persuasive Communications and Behavioral Interventions Chapter 7 The Processing of Persuasive Communications and Behavioral Interventions Chapter 8 Persuasive Communications and Behavioral Interventions in the Context of Prior Attitudes and Behaviors Chapter 9 Actionability, Sources of Actionability, and Behavioral Impact of Persuasive Communications and Behavioral Interventions Part V Conclusion Chapter 10 Conclusions and Future Directions References Index