ENGLISH

Marketing Management

By Kevin , kotler , Philip;Keller

Book information

Publisher
Pearson
Year
2014
ISBN
9780133856460, 1292092629, 9781292092621, 9781292092713, 0133856461
Language
english
Format
PDF
Filesize
41 MB (43398896 bytes)
Pages
832\833
Time added
2020-11-29 04:32:27
Business;Management;Nonfiction;Textbooks;Economics

Description

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices.Marketing Managementis the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. KEY TOPICS:Understanding Marketing Management; Capturing Marketing Insights; Connecting with Customers; Building Strong Brands; Shaping the Market Offerings; Delivering Value; Communicating Value; Managing the Marketing Organization MARKET:For marketing professionals who place special emphasis to creativity and imagination in marketing management.

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