The Strategy Planning Process

Description

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level. Front Matter ....Pages i-xx Introduction (Rudolf Grünig, Richard Kühn)....Pages 1-4 Front Matter ....Pages 5-5 Strategies, Strategic Planning and Success Potentials (Rudolf Grünig, Richard Kühn)....Pages 7-16 Development of Strategic Planning and Its Integration into Strategic Management (Rudolf Grünig, Richard Kühn)....Pages 17-25 Assessing Strategic Intentions (Rudolf Grünig, Richard Kühn)....Pages 27-33 Front Matter ....Pages 35-35 Strategic Documents (Rudolf Grünig, Richard Kühn)....Pages 37-42 Strategy Planning Process (Rudolf Grünig, Richard Kühn)....Pages 43-54 Front Matter ....Pages 55-56 Defining the Current Strategic Businesses (Rudolf Grünig, Richard Kühn)....Pages 57-68 Preparing the Strategy Planning Project (Rudolf Grünig, Richard Kühn)....Pages 69-76 Stakeholder Analysis and Revising the Mission Statement (Rudolf Grünig, Richard Kühn)....Pages 77-83 Front Matter ....Pages 85-87 Global Environmental Analysis (Rudolf Grünig, Richard Kühn)....Pages 89-96 Analyzing the Relevant Industries (Rudolf Grünig, Richard Kühn)....Pages 97-109 Portfolio Analysis (Rudolf Grünig, Richard Kühn)....Pages 111-136 Diagnosing Strategic Challenges at the Corporate Level (Rudolf Grünig, Richard Kühn)....Pages 137-143 Front Matter ....Pages 145-146 Developing and Assessing Strategic Options at the Corporate Level (Rudolf Grünig, Richard Kühn)....Pages 147-162 Developing and Assessing Strategic Projects at the Corporate Level (Rudolf Grünig, Richard Kühn)....Pages 163-170 Front Matter ....Pages 171-173 Analyzing the Relevant Markets (Rudolf Grünig, Richard Kühn)....Pages 175-184 Analyzing the Competitive Positions (Rudolf Grünig, Richard Kühn)....Pages 185-201 Diagnosing Strategic Challenges at the Business Level (Rudolf Grünig, Richard Kühn)....Pages 203-207 Front Matter ....Pages 209-210 Developing and Assessing Strategic Options at the Business Level (Rudolf Grünig, Richard Kühn)....Pages 211-222 Developing and Assessing Strategic Projects at the Business Level (Rudolf Grünig, Richard Kühn)....Pages 223-226 Front Matter ....Pages 227-228 Developing the Functional Strategies (Rudolf Grünig, Richard Kühn)....Pages 229-235 Overall Assessment of Strategies and Strategic Projects (Rudolf Grünig, Richard Kühn)....Pages 237-241 Preparing the Implementation (Rudolf Grünig, Richard Kühn)....Pages 243-248 Final Remarks (Rudolf Grünig, Richard Kühn)....Pages 249-252 Back Matter ....Pages 253-265