Be Data Literate: The Data Literacy Skills Everyone Needs To Succeed

Description

It is not enough for a business to have the best data if those using it don't understand the right questions to ask or how to use the information generated to make decisions. Be Data Literate is the essential guide to developing the curiosity, creativity and critical thinking necessary to make anyone data literate, without retraining as a data scientist or statistician. With learnings to show development and real-world examples from industries implementing data literacy skills, this book explains how to confidently read and speak the 'language of data' in the modern business environment and everyday life. Be Data Literate is a practical guide to understanding the four levels of analytics, how to analyze data and the key steps to making smarter, data-informed decisions. Written by a founding pioneer and worldwide leading expert on data literacy, this book empowers professionals with the skills they need to succeed in the digital world. Dedication Contents List of figures About the author Preface 01 The world of data 02 The four levels of analytics 03 Defining data literacy 04 The data literacy umbrella 05 Reading and speaking the language of data 06 Combining data literacy and the four levels of analytics 07 The steps of data literacy learning 08 The three Cs of data literacy 09 Data informed decision-making 10 Data literacy and data and analytical strategy 11 Begin your data and analytics journey Index