ENGLISH

An Introduction to Rhetorical Communication: A Western Cultural Perspective

By James C. McCroskey

Book information

Publisher
Routledge
Year
2015
ISBN
9781317347170, 9781138465459, 9780205453511, 9781315663791
DOI
10.4324/9781315663791
ASIN
B0C8R5799Y
LCC
PN4129.15.M3732005
Google Books ID
dH34CgAAQBAJ
Language
english
Format
PDF
Filesize
16 MB (16553996 bytes)
Edition
9
Pages
352\352
Topic
Other Social Sciences\\Journalism, Media
Orientation
portrait
Scanned
no
Time added
2025-03-09 13:01:44
Communication StudiesHumanities

Description

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

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