ENGLISH

Innovation that Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business

By Michael Lord , Donald deBethizy , Jeffrey Wager

Book information

Publisher
FT Press
Year
2005
ISBN
0131438204, 9780131438200
LCC
HD30.28 .L675 2005
Open Library ID
OL3316265M
Language
english
Format
PDF
Filesize
2 MB (1902990 bytes)
Pages
263\263
Topic
Economy
Time added
2012-03-17 06:00:00
Финансово-экономические дисциплины;Инновации

Description

Innovation is more urgently necessary than it's ever been. Now, three leading experts on commercializing innovation systematically sort through the wreckage of yesterday's strategies, learning lessons and identifying ideas worth preserving and adapting. To prepare this book, the authors thoroughly examined the record of more than 250 innovation programs from organizations of widely differing sizes and industries, from 1998 through 2003. Based on this unprecedented research, they reveal the right time to use each innovation 'arrow', how to account for contingencies and risks; and how to focus on core innovation challenges -- not just superficial symptoms. Along the way, the authors define a focused, integrated model for innovation: one that is more nuanced and complex, but also better-grounded, more durable, and far more effective.

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