ENGLISH

Filter Bubbles and Targeted Advertising

By The New York Times Editorial Staff

Book information

Publisher
Inc, The Rosen Publishing Group
Year
2019
ISBN
9781642822694, 9781642822687, 9781642822700
Language
english
Format
EPUB
Filesize
2 MB (1638601 bytes)
Series
Looking Forward
Pages
\0
Time added
2023-01-09 09:30:03
Computer Technology; Young Adult Nonfiction; YAN01

Description

Over a decade ago, tech companies began using algorithms to personalize our experience of the web. Using sophisticated technology and vast amounts of consumer data, companies began to predict our tastes better than we could ourselves. In response, ecommerce expanded, and journalism adapted itself to the personalized attention economy. However, there was a hidden side effect, which Eli Pariser termed "the filter bubble," which is the exclusion of other perspectives from our tech-assisted preferences. Raising many hard questions including data security, political propaganda, and the pervasiveness of digital "junk food," filter bubbles reveal the future challenges of a personalized, automated web. Features such as media literacy questions and terms enhance this collection, encouraging readers to analyze reporting styles and devices.

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