ENGLISH

Entrepreneurial Strategies: New Technologies in Emerging Markets (Strategic Management Society)

By Arnold Cooper , Sharon Alvarez , Alejandro Carrera , Luiz Mesquita , Roberto Vassolo

Book information

Year
2006
ISBN
1405141670, 9781405178594, 9781405141673
LCC
HD70.D44 E58 2006
Open Library ID
OL22735713M
Language
english
Format
PDF
Filesize
2 MB (1885364 bytes)
Edition
1
Pages
248\248
Time added
2011-06-04 13:46:07

Description

This book presents a series of studies from different scholars, looking at entrepreneurial strategies and innovation in emerging market economies. Represents the view of the entrepreneur in local as well as multinational corporations. Focuses on how entrepreneurial activities can take advantage of new technologies in emerging market economies. Considers how companies operating in EMEs can cope with the main environmental constraints. Written in an accessible style, free from jargon, and does not require any prior technical knowledge.

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