ENGLISH

Process-based Strategic Planning

By Professor Dr. Rudolf Grünig , Professor Dr. Richard Kühn (auth.)

Book information

Publisher
Springer Berlin Heidelberg
Year
2005
ISBN
978-3-540-23571-2, 978-3-540-27342-4
DOI
10.1007/b138944
Language
english
Format
PDF
Filesize
4 MB (4655737 bytes)
Pages
3rd ed., XXIV, 380 p. 137 illus.\383
Orientation
yes
Scanned
yes
Time added
2013-08-01 04:00:00
Management; Organization/Planning

Description

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains fresh material.

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