ENGLISH

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

By Marc Benioff , Carlye Adler

Book information

Publisher
Jossey-Bass
Year
2009
ISBN
0470521163, 9780470521168
LCC
HF5415.5 .B443 2010
Open Library ID
OL23533778M
Language
english
Format
PDF
Filesize
2 MB (1603683 bytes)
Edition
1
Pages
307\307
Time added
2011-06-04 13:46:07

Description

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

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