ENGLISH

Evil by Design: Interaction design to lead us into temptation

By Chris Nodder

Book information

Publisher
Wiley
Year
2013
ISBN
978-1-118-42214-4
Language
english
Format
PDF
Filesize
77 MB (80654791 bytes)
Pages
320\322
Time added
2016-06-29 18:00:00
Библиотека;Компьютерная литература;Веб-дизайн

Description

Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work.

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