ENGLISH

The Strategy and Tactics of Pricing (5th Edition)

By John Hogan , Thomas Nagle , Joseph Zale

Book information

Publisher
Prentice Hall
Year
2010
ISBN
0136106811, 9780136106814
LCC
HF5416.5 .N34 2010
Open Library ID
OL23872871M
Language
english
Format
MOBI
Filesize
3 MB (3481208 bytes)
Edition
5
Pages
352\0
Scanned
no
Time added
2012-03-09 12:00:00

Description

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.

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