Innovative Research Methodologies in Management: Volume II: Futures, Biometrics and Neuroscience Research

Description

A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studies, Innovative Research Methodologies in Management presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allowing the exploration of future research perspectives. Volume II explores a range of research methodologies including the Spatial Delphi and Spatial Shang, Virtual Reality, the Futures Polygon and Neuroscience research. Front Matter ....Pages i-xxix Convergence of Experts’ Opinions on the Territory: The Spatial Delphi and the Spatial Shang (Simone Di Zio)....Pages 1-29 Interactive Scenarios (Theodore J. Gordon, Jerome Glenn)....Pages 31-61 Virtual Reality for Marketing Research (Raymond R. Burke)....Pages 63-82 The Knowledge Domain of Affective Computing: A Scientometric Review (Maria Helena Pestana, Wan-Chen Wang, Luiz Moutinho)....Pages 83-101 The Effect of Emotions on Brand Recall by Gender Using Voice Emotion Response with Optimal Data Analysis (Wan-Chen Wang, Maria Helena Pestana, Luiz Moutinho)....Pages 103-133 The Neuroscience Research Methods in Management (Jyrki Suomala)....Pages 135-158 Benefits of Neuromarketing in the Product/Service Innovation Process and Creative Marketing Campaign (Jyrki Suomala)....Pages 159-177 Neuromarketing (Robin Chark)....Pages 179-198 The Futures Polygon Development (Antonio Pacinelli)....Pages 199-216 Back Matter ....Pages 217-224