ENGLISH

The handbook of mobile market research : tools and techniques for market researchers

By Sue , Poynter , Ray; Williams , Navin; York

Book information

Publisher
John Wiley and Sons
Year
2014
ISBN
978-1-118-93562-0, 978-1-118-93577-4, 978-1-118-93576-7, 1118935764, 1118935772, 9781119208198, 111920819X, 1118935624
Language
english
Format
PDF
Filesize
2 MB (1575631 bytes)
Edition
1
Pages
312\312
Time added
2016-01-24 03:00:00
Marketing research. Mobile commerce. Mobile commun

Description

The first book on the market that focuses on the area of mobile researchMore people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable systems, lack of understanding in terms of how to use mobile and too many organizations trying to put old fashioned surveys into the mobile world without confronting the changes that need to be made, e.g. shorter surveys. Ho. �Read more... Abstract: The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. �Read more...

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