ENGLISH

Data Warehousing: The Route to Mass Communication

By Sean Kelly

Book information

Publisher
Wiley
Year
1996
ISBN
0471963283, 9780471963288, 9780585241951
LCC
HD30.2 .K457 1996
Open Library ID
OL728730M
Language
english
Format
EPUB
Filesize
1 MB (1308872 bytes)
Edition
1
Pages
\0
Time added
2011-08-31 04:54:40

Description

Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

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