ENGLISH

International Cases in Tourism Management

By John Swarbrooke , Susan Horner

Book information

Year
2004
ISBN
9780080473116, 9780750655149, 0750655143
LCC
G155.A1 H66 203
Open Library ID
OL3692208M
Language
english
Format
PDF
Filesize
4 MB (3980311 bytes)
Edition
1
Pages
416\417
Time added
2011-06-04 13:46:07

Description

International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. * A wide-ranging collection of pertinent case studies from around the world.* An ideal companion volume for both tutors and students of tourism.* Simultaneous publication on www.businesscases.org, which means that tutors can refer their students to individual cases for purchase online.

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