Community-based Rural Tourism and Entrepreneurship: A Microeconomic Approach

Description

To meet the rising demand for scientific evidence in the context of rural tourism research, this book explores tourism and tourism-related diversification activities performed by farming households and entrepreneurs in rural communities. To do so it adopts a consistent conceptual and empirical microeconomic approach and employs econometric methodology. Community-based rural tourism (CBRT) is attracting increasing interest in both developed and developing countries, since tourism is considered an effective way to promote rural development in all parts of the globe. Further, because information and communication technologies are developing rapidly, new types of communities are now formed more easily than ever. As such, this book covers not only traditional, closed agrarian communities, but also emerging communities formed by local nonprofit organizations (NPOs) and national networks of farmers who provide educational tourism for consumers. These emerging communities are beyond the range of traditional agrarian communities and complement each other, which helps overcome obstacles to rural tourism for farm operators and urban residents. Those communities also nurture the rural entrepreneurship that eventually will create a sustainable urban–rural relationship. This study—the first of its kind—contributes to the advancement of research on rural tourism from a microeconomic perspective. It presents a conceptual framework for understanding rural tourism from a microeconomic perspective; empirically clarifies the specific issues and constraints for the development of CBRT; and also investigates how to overcome these issues. Front Matter ....Pages i-xvii Front Matter ....Pages 1-1 Perspectives, Structure, and Conceptual Framework (Yasuo Ohe)....Pages 3-32 Features and Challenges of Rural Tourism in Japan (Yasuo Ohe)....Pages 33-47 Front Matter ....Pages 49-49 Roles of Farm Pluriactivity on Multifunctional Agriculture in a Mountainous Rural Community (Yasuo Ohe)....Pages 51-73 Roles of Farm Women in Rural Tourism Enhancing Multifunctionality (Yasuo Ohe)....Pages 75-85 Impact of Rural Tourism Operated by Retiree Farmers on Multifunctionality (Yasuo Ohe)....Pages 87-105 Relationship Between Community Activities as a Rural Institution and Multifunctionality (Yasuo Ohe)....Pages 107-133 Front Matter ....Pages 135-135 Barrier to Change in Rural Tourism: Dependence Effect on Local Tourism Resources (Yasuo Ohe)....Pages 137-150 Challenges of Community-Based Rural Tourism in a Super-Ageing Society (Yasuo Ohe)....Pages 151-170 Measuring Labour Productivity and Market Viability of Community-Based Rural Tourism (Yasuo Ohe)....Pages 171-193 Front Matter ....Pages 195-195 Evaluating Integrated On-Farm Tourism Activity After Rural Road Inauguration (Yasuo Ohe)....Pages 197-215 Factors on the Linkage Between Local Brand Farm Products and Tourism in an Agrarian Community (Yasuo Ohe)....Pages 217-232 Linkage Between Operators’ Satisfaction and Potential of Local Resources for Rural Tourism (Yasuo Ohe)....Pages 233-253 Roles of Networking NPOs Connecting Local Stakeholders in Rural Tourism (Yasuo Ohe)....Pages 255-265 Community-Based Rural Tourism by Networking NPO (Yasuo Ohe)....Pages 267-276 Stepwise Internalization Process of Multifunctionality by Farm Diversification (Yasuo Ohe)....Pages 277-291 Roles of Social Learning Network in Educational Tourism in Dairy Farms (Yasuo Ohe)....Pages 293-314 Concluding Remarks (Yasuo Ohe)....Pages 315-317 Back Matter ....Pages 319-329