ENGLISH

Measuring media audiences

By edited by Raymond Kent

Book information

Language
english
Format
PDF
Filesize
8 MB (8329060 bytes)
Pages
\94
Library
twirpx
Time added
2017-08-07 07:01:42
Социологические дисциплины;Социология массовых ком

Description

Measuring media audiences: an overview; tlevision audience measurement systems in Europe: a review and comparison; measuring television audiences in the UK, measuring audiences to radio; estimating newspaper and magazine readership; the audience to outdooe posters; measuring cinema audiences; measuring media audiences: the way ahead.

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