Design Management: Organisation and Marketing Perspectives
Book information
Description
Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more important to integrate marketing and organisational perspectives into design management. This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management. With end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, Design Management: Organisation and Marketing Perspectives is an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges. Cover Half Title Title Page Copyright Page Dedication Table of Contents List of figures List of images List of tables Foreword Acknowledgements 1 Introduction: Design management and the creative economy Chapter aims and learning outcomes Development of design management: A critical review Creative economy and the society Human focus on disciplinal synergy Book structure Chapter review questions Recommended reading Reflective thoughts References 2 Design research: Framing the design problem and identifying design opportunities Chapter aims and learning outcomes The origins and value of design research The design research process Design research methods and techniques Encouraging a culture of design research Chapter review questions Recommended reading Reflective thoughts References 3 Incorporating design thinking into the organisational DNA Chapter aims and learning outcomes Definitions and origins of design thinkin The ‘wicked problems’ approach in design thi The design thinking process Design thinking and mitigation of cognitive biases Chapter review questions Recommended reading Reflective thoughts References 4 Strategic design management: Developing the design strategy Chapter aims and learning outcomes Design strategy vs. strategic design Strategic contributions of design The design strategy development process Design strategies for innovation diffusion Chapter review questions Recommended reading Reflective thoughts References 5 Understanding individual and organisational creativity Chapter aims and learning outcomes Understanding creativity Theoretical models on the creative process Individual creativity Organisational creativity Determinants of organisational creativity Chapter review questions Recommended reading Reflective thoughts References 6 Organising for design innovation: Organisational paradoxes and ambidexterity Chapter aims and learning outcomes Understanding the components of paradoxes Organisational paradoxes Paradoxes of creativity and innovation Organisational ambidexterity Chapter review questions Recommended reading Reflective thoughts References 7 Human experiences and design management Chapter aims and learning outcomes Entanglement: The relationships between humans and things The concept of experiences: Multiple perspectives Experience design and design experiences Cultural critique on experience concepts Design management and experiences: A symbiosis Chapter review questions Recommended reading Reflective thoughts References 8 Human-centred design: Co-creation and design management Chapter aims and learning outcomes History of co-creation: From factory workers to social media users Understanding co-creation activities Human-centred design and society Co-creation and prosumption Co-creation and anthropomorphism Chapter review questions Recommended reading Reflective thoughts References 9 Design consultancies as professional service firms Chapter aims and learning outcomes Understanding PSFs Client–consultancy relationships Client relationships life cycle pattern Design consultancies and forms of capital in the creative industries Managing as designing: Design consultancies and management practice Chapter review questions Recommended reading Reflective thoughts References 10 Conclusion: Leading through design References Index
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