ENGLISH

Building Better Brands: a Comprehensive Guide to Brand Strategy and Identity Development

By Scott , Lerman

Book information

Publisher
Adams Media Corporation
Year
2018
ISBN
9781440331435, 9781440331473, 9781440331510, 1440331510
Language
english
Format
PDF
Filesize
101 MB (105819270 bytes)
Pages
183 pages\209
Time added
2020-07-26 19:24:52
Branding (Marketing);Electronic books

Description

Intro; Dedication; Introduction; Building Better Brands?; Building Better Brands That . . .; Elements of Building Better Brands; Champions; Carol Gee; Carmenchu Mendiola Fernández; Van Perry; Discovery; Discovery Work Plan; Character; Start with Character; What's in Character?; Defining Character?; Character Workshop; Arena; A Simple Question; Don't Use Your Imagination; Focused Versus Expansive; Arena Workshop; Positioning; Brand Positioning; Brand Territory-A Simple Framework.; Positioning Attributes.; Positioning Workshop.; Experience; Experience is Undeniable.; (re)Model the Experience.

Similar books