ENGLISH

Innovation and Creativity in SMEs

By Gay , Claudine; Szostak , Berangere

Book information

Publisher
Wiley
Year
2019
ISBN
9781786303172
Language
english
Format
PDF
Filesize
4 MB (3835341 bytes)
Edition
1st edition
Pages
230\234
Time added
2020-02-15 03:35:34
Electronic books ;local.

Description

In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account.  Read more... Abstract: In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account

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