Beyond Smart Cities: Creating the Most Attractive Cities for Talented Citizens

Description

Cities are experiencing unprecedented times. In addition of managing the best possible post-pandemic recovery, Cities are at the beginning of the 4th industrial revolution, and all want to play a relevant role in it. To achieve this, they must retain and attract the necessary talent. There is a fierce competition where cities transform to become as attractive as possible. But what makes a city attractive (from emotional and rational sides) to talented citizens? For mayors and city directors: how can I prepare my city for this goal? What kind of transformations in the medium-long term should I develop? And in the short term, what processes and technologies (SmartCity) should I put in place? And from the point of view of citizens: how do I choose the best city to develop my full potential? Which one offers me the best citizenship contract? Where am I going to enjoy the best services with the highest quality of life and lower taxes/cost of life? In addition, the city must be attractive, with a strong identity and dynamism and promising future. Can I find the cities that best suit my aesthetic and emotional preferences, and that also offer me the services that I consider a priority at the lowest cost to my pocket? Find all the answers in this book. Disclosure Preface Acknowledgment Contents About the Author Chapter 1: Introduction 1.1 Motivation for this Research 1.2 Objectives 1.3 Research Material vs Formal Objects 1.4 Research Discipline 1.5 Main Hypothesis 1.5.1 Seven Main Postulates 1.6 Research Methodology 1.6.1 Cities Sample Size and Selection Criteria 1.6.2 City Magnetism Model 1.6.3 City Profitability (Yield) Model 1.6.4 Research. Surveys Run to Check Model Accuracy 1.6.5 Model Reliability 1.6.6 Proposal´s Innovative Characteristics References Chapter 2: Cities in the XXI Century. Main Challenges Technology Tackles 2.1 Introduction. The Era of Cities 2.1.1 Urbanization Process 2.1.2 Cities´ Transformation 2.1.3 People Matter for Thriving 2.1.4 Realizing the SmartCity Vision 2.1.5 City as a Catalyst for Creativity: Wittgenstein´s Vienna 2.2 Impact of the Industry 4.0 Revolution. A Quantum Leap 2.2.1 Cities´ Prosperity Recipe: 3T´s: Technology + Talent + Tolerance 2.2.2 Artificial Intelligence (AI) = Massive DATA + CLOUD Power + TALENT 2.3 Citizen at the Center. A Copernican Shift 2.3.1 An Aging Population. The Incoming Tsunami 2.3.2 Connecting/Listening to Citizens. City Co-creation 2.3.3 Citizens´ Trust (CyberSecurity, Privacy, Compliance). GDPR 2.4 DATA: XXI Century Gold 2.4.1 Power Shift to DATA. Internet of Things (IoT) 2.4.2 A Reflection About Omnipresent Data and Sensors 2.4.3 Connectivity. The 5G Revolution 2.4.4 Teleworking on Duty. Place Civil Servants Closer to Citizens 2.4.5 New DataCenters. Cloud Computing 2.5 Urban Mobility: Cities´ Bloodstream 2.5.1 Short-term. Avoid Private Traffic Downtown 2.5.2 Mid-term. Mobility-as-a-Service. (MaaS) 2.5.3 Long-term. Rebuild the City for Humans 2.6 Environmental Sustainability 2.6.1 Resources Available 2.6.2 Climate Change. Decarbonizing. Carbon-Neutral Cities 2.6.3 Efficient Energy & Water Use 2.6.4 Circular Economy. Waste Management 2.6.5 Building Management: A Pending Subject for SmartCities 2.7 Resilient City. Safety. Threats (Terrorism, Security) 2.8 Financing. Avoid Tax Fraud. Cashless Cities 2.8.1 New Funding for Projects. Public Private Partnerships (PPP) and New Models for Maximum Investment 2.9 City Main Challenges. Conclusions References Chapter 3: SmartCities. Technology as Enabler 3.1 Introduction. Technology Can Help Cope with Challenges 3.2 What´s a SmartCity? 3.2.1 Balancing Technological Innovation with Citizens´ Quality of Life 3.2.2 From Objectives POV 3.3 Why SmartCities? 3.3.1 The Competition for Talent 3.3.2 An Increasingly-Connected World 3.3.3 SmartCities´ Four Evolution Stages 3.3.4 SmartCities: The Perfect Solution for Urbanists, Politicians and Technologists 3.4 How to Develop a Comprehensive and Impactful SmartCity Strategy? 3.4.1 Mayor´s Leadership. Role of the CTO 3.4.2 Creating a SmartCity Ecosystem 3.4.3 Planning. Priorities´ Assessment. 3.4.4 Implementing a Digital Transformation 3.4.5 Measuring SmartCities Benefits 3.5 Humanizing SmartCities 3.5.1 Creating a City that People Can Co-create, Contribute to and Build Every Day. 3.5.2 Possible Cities 3.5.3 The Beginning of a Social Dystopia? 3.5.4 The Future is a Mixed Model for SmartCities 3.5.5 SmartCity Ethics principles 3.5.6 Cities´ Ethics under Lopez-Quintas´ Reality & Conduct Levels Analysis 3.5.7 City Psychology References Chapter 4: Main Cities Objective: Becoming the Most Attractive City for Talented Citizens and Investors 4.1 Concept of City Attractiveness 4.2 Problem: How to Measure/Track City Attractiveness 4.2.1 A Dozen Reasons for Denver 4.3 City Attractiveness = City Magnetism x City Profitability (Yield) 4.4 City Attractiveness & City Metaphysics 4.5 Cities Selection. Criteria References Chapter 5: City Magnetism 5.1 Introduction. Defining and Unearthing a City´s Magnetism 5.1.1 Cities´ Past 5.1.2 Cities´ Present 5.1.3 Cities´ Future 5.2 City Identity (Past) 5.2.1 Identity: History/Culture as Identity Why Is This Proxy Relevant? How to Measure It? 5.2.2 Identity: Climate Why Is This Proxy Relevant? How to Measure It? 5.2.3 Identity: Space. Green Areas. Density Why Is This Proxy Relevant? How to Measure It? 5.2.4 Identity: GeoRisks Why Is This Proxy Relevant? How to Measure It? 5.2.5 Identity: Government Type (Basics) Why Is This Proxy Relevant? How to Measure It? 5.2.6 Identity: GeoEconomics (Due to Location) Why Is This Proxy Relevant? How to Measure It? 5.2.7 Identity: Gastronomy (Food) Why Is This Proxy Relevant? How to Measure It? 5.2.8 Identity: Reputation Why Is This Proxy Relevant? How to Measure It? 5.2.9 Identity: Branding (Projected Image) Why Is This Proxy Relevant? How to Measure It? 5.2.10 Identity: Integration of All Data Sources 5.3 City Dynamism (Present) People 5.3.1 Dynamism: Competitiveness Why Is This Proxy Relevant? How to Measure It? 5.3.2 Dynamism: Expat Social Experience Why Is This Proxy Relevant? How to Measure It? 5.3.3 Dynamism: Ethics. Well-Being Why Is This Proxy Relevant? How to Measure It? 5.3.4 Dynamism: Equality Why Is This Proxy Relevant? How to Measure It? 5.3.5 Dynamism: All Data Sources Integration 5.4 City Strategy (Future) 5.4.1 Strategy: Human Capital Why Is This Proxy Relevant? How to Measure It? 5.4.2 Strategy: SmartCity Plan Why Is This Proxy Relevant? How to Measure It? 5.4.3 Strategy: Innovation Why Is This Proxy Relevant? How to Measure It? 5.4.4 Strategy: Integration of All Data Sources 5.5 City Magnetism Indicators Summary References Chapter 6: City Profitability (Yield) 6.1 Introduction. The Citizenship Contract 6.1.1 City Profitability Definition 6.2 City Services Performance 6.2.1 City Services Performance: Digital Government 6.2.2 City Services Performance: Education. Lifelong Training 6.2.3 City Services Performance: Employability 6.2.4 City Services Performance: Connected City 6.2.5 City Services´ Performance: Health/Social Services 6.2.6 City Services´ Performance: Environmental Sustainability 6.2.7 City Services´ Performance: Culture/Tourism 6.2.8 City Services´ Performance: Urban Mobility 6.2.9 City Services´ Performance: Urban Planning 6.2.10 City Services´ Performance: Safety 6.2.11 City Services Performance: All Data Sources Integration 6.3 City Cost of Living. Net Purchasing Power 6.3.1 Cost of Living: Net Real Income 6.3.2 Cost of Living: Cost of Life. Net Purchasing Power 6.3.3 Cost of Living: Integration of All Data Sources References Chapter 7: City Attractiveness. Research. Key Findings. Conclusions 7.1 City Attractiveness Model 7.1.1 Methodology to Combine/Rationalize Data Indicators 7.1.2 Honest/Fair Analysis Disclaimer 7.2 City Attractiveness. Field Work 7.2.1 Survey at NordicEdge Event 7.2.2 Survey at SmartCityExpo WW Congress Event 7.3 Main Overall Analysis 7.4 City Magnetism Findings 7.5 City Profitability Findings 7.6 Balancing City Magnetism with City Profitability 7.7 City Attractiveness vs Population vs GDP 7.8 Attractive Cities vs SmartCities 7.9 Cities Attractiveness Analytics´ Deliverables 7.9.1 City Radiography 7.9.2 Cities´ Real Testing 7.9.3 Conferences. Congresses 7.9.4 Smartphone Apps 7.9.5 Other Future Deliverables 7.10 Conclusions. Recommendations to Create a More Attractive City 7.10.1 Placing the Citizen Back at the Center of Cities´ Priorities 7.10.2 Cities of the Future. How Might They Look? Talent Race. Zero City 7.10.3 Cities of the Future. The Real-Time City 7.10.4 City of the Future. Balancing Distances and Commuting 7.10.5 Transforming Your City Magnetism 7.10.6 Improving Your City Profitability (Citizenship Contract) 7.11 Final Reflection: Technology as an Enabler 7.11.1 Technology as an Omnipresent Enabler and Catalyzer 7.12 Extra Content: SmartCities in COVID-19 Times References Appendix I.- Wittgenstein´s Vienna. Main Actors in the Same Place and Play II.- Cities Selection. Top140 from 2018 Mercer Quality of Live Index & IESE Cities in Motion Index III.- City Magnetism. Identity. Summary IV.- City Magnetism. Dynamism. Summary V.- City Magnetism. Strategy. Summary VI.- City Magnetism. Summary VII.- City Profitability. Services. Summary VIII.- City Profitability. Cost of Living. Net Purchase Power IX.- City Profitability. Summary X.- NordicEdge Event Survey Questionnaire XI.- NordicEdge Event Survey Results XII.- SmartCityExpo WW Congress Event Survey Questionnaire XIII.- SmartCityExpo WW Congress Survey Results XIV.- City Attractiveness Ranking (as per SmartCityExpo Attendees Input Weights) XV.- Attractive Cities. City Magnetism vs City Profitability Quadrants XVI.- Attractive Cities vs SmartCities by GDP XVII.- AttractiveCities App Downloading QR Codes & App Screenshots